August 2001
Intermediate to advanced
336 pages
8h 19m
English
Content preview from The CRM Handbook: A Business Guide to Customer Relationship Management
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About the Author
Jill Dyché is a partner with Baseline Consulting Group, a firm specializing in the implementation and analysis of customer databases. As vice president of Baseline’s management consulting practice, Jill leads teams through front- and back-end reviews of strategic technology initiatives, including data warehousing, database marketing, and CRM planning and implementation.
Jill speaks regularly at marketing and technology conferences, and her writings on technology and workplace issues have been featured in Information Week, EAI Journal, Oracle Magazine, DM Review, The Chicago Tribune, and The Washington Times. She is the author of the acclaimed book e-Data: Turning Data into Information with Data Warehousing (Addison-Wesley, 2000), ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.