About the Author

Jill Dyché is a partner with Baseline Consulting Group, a firm specializing in the implementation and analysis of customer databases. As vice president of Baseline’s management consulting practice, Jill leads teams through front- and back-end reviews of strategic technology initiatives, including data warehousing, database marketing, and CRM planning and implementation.

Jill speaks regularly at marketing and technology conferences, and her writings on technology and workplace issues have been featured in Information Week, EAI Journal, Oracle Magazine, DM Review, The Chicago Tribune, and The Washington Times. She is the author of the acclaimed book e-Data: Turning Data into Information with Data Warehousing (Addison-Wesley, 2000), ...

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