August 2001
Intermediate to advanced
336 pages
8h 19m
English
Content preview from The CRM Handbook: A Business Guide to Customer Relationship Management
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Glossary
Abandoned shopping cart: Set of products a customer intended to buy, but did not ultimately purchase. Although possible in a brick-and-mortar store, the term more accurately applies to a Web site where a visitor collected one or more items in his virtual basket but never made it as far as checkout.
Affinity analysis: Detecting sets of products or services purchased together. Example: Tortilla chips and salsa.
Analytical CRM: Use of data originating through front-office or operational CRM to enhance customer relationships. Combined with other organizational or external data to evaluate key business measures such as customer satisfaction, customer profitability, or customer loyalty to support business decisions.
Application services provider ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.