August 2001
Intermediate to advanced
336 pages
8h 19m
English
Content preview from The CRM Handbook: A Business Guide to Customer Relationship Management
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Index
Abandoned shopping cart, defined, 287
Adaptive personalization, 38, 140
Advertising, effect of technology on, 273
Affinity analysis, defined, 287
All First Bank, Web site of, 61
Alsop, Stewart, 7
Amazon.com
collaborative filtering by, 140–141
Analytical CRM, 13–14
business processes in, 144
case study of, 145–148
checklist for, 142–145
clickstream analysis in, 135–139
data analysis in, 129, 132–135
and data integration, 128–132
and data mining, 133–135
differentiated from operational CRM, 129–130
indications for, 128–129
integration with operational CRM, 131
personalizing and collaborative filtering, 139–142
Application services providers (ASPs)
advantages of, 218 ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.