INDEX
Note: Page numbers followed by f refer to figures; page numbers followed by t refer to tables; and page numbers with n indicate notes.
- A/B testing, 105–106, 149–150, 157, 228n11
- adaptive transitioning, 169–171, 195
- design and align systems and processes, 173–174
- digital tools identification and implementation, 175–176
- dual digital transformation, 172
- following data across silos, 174–175
- transitioning process creation, 171–172
- Adobe, 52
- adoption framework, 169, 177, 195
- advanced conversational agents, 222n3
- advertisers, 57, 58
- agile, 173–174, 176
- “Agile Manifesto,” 125
- Alexa (Amazon), 29, 38
- algorithmic/algorithms, 10, 16–18, 17f, 20, 49, 211
- features of, 211–212
- machine learning, 34, 35–37
- ordering, 129–130
- Alibaba, 28, 36
- alternative ...