Introduction

The 30 Percent Rule

The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.

—Albert Einstein

Sara Menker sat at her desk in Manhattan staring at her computer screen. It was the summer of 2008 and she was watching the financial markets collapse before her eyes. As an energy commodities trader at Morgan Stanley, she knew the numbers running across her screen were catastrophic. A loud gasp from her colleague at the next desk made her turn. He had his face in his hands, as if to hide from the horror. “The world’s coming to an end,” he said. “This is Armageddon. We better start buying up gold.”

“What are you going to do with all that gold if the world’s economies collapse?” ...

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