CHAPTER 8
Managing and Closing Deals Digitally
The potential for using digital assets to find and create sales opportunities is truly limitless whether we adhere to strictly inbound strategies, choose to leverage outbound, or use a combination of the two. In this chapter we are going to look beyond just opportunity creation and explore how we can employ digital assets throughout our customer’s buying process to manage and close the deals we’ve created.
Some sales environments lend themselves well to fully automating interactions with prospective customers. In endeavors such as online retail, self-service websites, or even the sale of many SaaS solutions, business can be conducted with no person-to-person communication between the buyer and the ...
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