January 2015
Beginner
296 pages
5h 31m
English
Strategy n.
a plan of action to achieve a long-term goal, overall aim or desired end result
In your organisation there are some things that are under your control and other things that are not. We usually think of those elements you can directly influence that push you forward as strengths and those that hold you back as weaknesses. What lies outside your control but could be used to your advantage are opportunities, and what you can’t control but which could restrict you are threats. These are the components of a SWOT analysis (see Figure P3.1). SWOT came out of the failure of long-range ...
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