Skip to Content
The Facebook Marketing Book
book

The Facebook Marketing Book

by Dan Zarrella, Alison Zarrella
January 2011
Beginner
282 pages
4h 21m
English
O'Reilly Media, Inc.
Content preview from The Facebook Marketing Book

About the Authors

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs. His work has been featured in The Twitter Book (O’Reilly), and many leading newpapers and periodicals. He is a popular speaker and was recently awarded Shorty and Semmy awards for social media and viral marketing. Dan currently works as an inbound marketing manager at HubSpot.

Alison Zarrella currently works as an interactive copywriter and social media consultant for clients ranging from small, local businesses to big name brands. She has written for industry blogs such as Mashable and been featured as a social media and Facebook expert in radio interviews and guest lectures.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Facebook Marketing For Dummies, 5th Edition

Facebook Marketing For Dummies, 5th Edition

John Haydon
Facebook Marketing All-in-One For Dummies, 2nd Edition

Facebook Marketing All-in-One For Dummies, 2nd Edition

Amy Porterfield, Phyllis Khare, Andrea Vahl

Publisher Resources

ISBN: 9781449395636Errata Page