January 2011
Beginner
282 pages
4h 21m
English
Content preview from The Facebook Marketing BookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
A note on the digital index
A link in an index entry is displayed as the section title in which that entry appears. Because some sections have multiple index markers, it is not unusual for an entry to have several links to the same section. Clicking on any link will take you directly to the place in the text in which the marker appears.
A
- About box, Page Optimization Tips
- Activity feeds, The Activity and Recommendations Feeds
- Activity tab, Likes and Unlikes
- admins (administrators)
- moderating your Page, Moderation
- of Groups, When You Want a Group, Monitoring and Managing a Group, Summary
- tips and resources for, Creating and Customizing a Facebook Page
- advertising
- ad stats, Ad Stats
- bidding, Bidding
- budget for, Budget
- content design
- audience for, Where to Send Users
- copy, Copy
- images, Images
- Facebook Ad analytics
- Advertising Performance reports, Facebook Ads Analytics
- overview, Facebook Ads Analytics
- Responder Demographics reports, Responder Demographics Report
- goals and KPI (key performance indicators), Goals and KPI
- managing content for, Advertising
- overview, Advertising on Facebook, Summary
- Page promotion and, Promoting Your Page
- targeting
- Connections fields, Connections and Friends of Connections
- demographics, Targeting
- likes and interests, Likes and Interests
- location, Targeting
- Relationship and Interested In fields, using, Likes and Interests
- Workplaces field, Likes and Interests
- users, where to send, Where to Send Users
- All Facebook blog, Summary
- analytics
- Facebook Ads platform
- Advertising Performance reports, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.