The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Table of contents

1. Copyright
2. Praise for The Fortune at the Bottom of the Pyramid
3. Preface
4. About the Author
5. I. The Fortune at the Bottom of the Pyramid
   1. 1. The Market at the Bottom of the Pyramid
      1. The Power of Dominant Logic
      2. The Nature of the BOP Market
         1. There Is Money at the BOP
         2. Access to BOP Markets
         3. The BOP Markets Are Brand-Conscious
         4. The BOP Market Is Connected
         5. BOP Consumers Accept Advanced Technology Readily
      3. The Market Development Imperative
         1. Create the Capacity to Consume
         2. The Need for New Goods and Services
         3. Dignity and Choice
         4. Trust Is a Prerequisite
      4. Benefits to the Private Sector
      5. Endnotes
   2. 2. Products and Services for the BOP
      1. A Philosophy for Developing Products and Services for the BOP
      2. Twelve Principles of Innovation for BOP Markets
      3. Making It Happen
         1. 1. Price Performance
         2. 2. Innovation: Hybrids
         3. 3. Scale of Operations
         4. 4. Sustainable Development: Eco-Friendly
         5. 5. Identifying Functionality: Is the BOP Different from Developed Markets?
         6. 6. Process Innovation
         7. 7. Deskilling of Work
         8. 8. Education of Customers
         9. 9. Designing for Hostile Infrastructure
         10. 10. Interfaces
         11. 11. Distribution: Accessing the Customer
         12. 12. BOP Markets Essentially Allow Us to Challenge the Conventional Wisdom in Delivery of Products and Services
      4. Conclusion
      5. Endnotes
   3. 3. BOP: A Global Opportunity
      1. Engaging the BOP
      2. Local Growth Opportunities
         1. Learning to Grow
      3. Local Innovations and Global Opportunity
      4. BOP Solutions for Developed Markets
      5. Lessons for MNCs from BOP Markets
         1. Capital Intensity
         2. Sustainable Development
         3. Innovations
      6. The Costs of Managing
      7. Learning to Live in a Network of Relationships
      8. Endnote
   4. 4. The Ecosystem for Wealth Creation
      1. Market-Oriented Ecosystem
      2. Ecosystems for a Developing Country
      3. Learning the Sanctity of Contracts
      4. Reducing Inequities in Contracts
      5. Building Governance Capabilities Among the Poor
      6. Endnotes
   5. 5. Reducing Corruption: Transaction Governance Capacity
      1. Are the Poor Poor?
      2. Transaction Governance Capacity (TGC)
      3. Building TGC
      4. The Andhra Pradesh e-Governance Story[8]
      5. eSeva
      6. Center for Good Governance
      7. Impediments
      8. Lessons from the Andhra Pradesh Experiment
      9. Endnotes
      10. Appendix: List of eSeva Services
   6. 6. Development as Social Transformation
      1. Development as Social Transformation
      2. Breaking Down Barriers to Communication
      3. BOP Consumers Upgrade
      4. Gaining Access to Knowledge
      5. Identity for the Individual
      6. Women Are Critical for Development
      7. Evolving Checks and Balances
      8. The Real Test: From the Pyramid to the Diamond
      9. Endnotes
6. II. Business Success Stories from the Bottom of the Pyramid
   1. Financing the Poor
      1. Endnotes
   2. Aravind Eye Care—The Most Precious Gift
      1. Endnotes
   3. Energy for Everyone
      1. Endnotes
   4. Agricultural Advances for the Poor—The EID Parry Story
   5. Retail for the Poor
   6. Information Technology to the Poor
      1. Endnotes
   7. The Jaipur Foot Story
      1. Endnotes
   8. Health Alerts for All
      1. Endnotes
   9. Transparent Government
      1. Endnotes
   10. The Annapurna Salt Story
       1. Endnotes
   11. Homes for the Poor—The CEMEX Story
       1. Endnotes
   12. From Hand to Mouth—The HHL Soap Story
       1. Endnotes
   13. Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid
       1. Ruchi Misra
       2. Jeff Phillips
       3. Michael Hokenson
       4. Sachin Rao
       5. Tej Shah
       6. Todd Markson
       7. Kate Reeder
       8. Ajit Sharma
       9. Praveen Suthrum
       10. Andrew Wilson
       11. Mindy Murch
       12. Kuttayan Annamalai
       13. Sami Foguel
       14. Anuja Rajendra
       15. Scott Baron
       16. George Weinmann
       17. Scott Macke
       18. Ajay Sharma
       19. Sharmilee Mohan
       20. William LaJoie
       21. Cynthia Casas
   14. About the Video Success Stories