The Great Lockdown

CHAPTER 11Julius Baer

By Toni Scheiwiller (Global Head of Corporate Services) and Andreas Zingg (COO Asia Pacific)

About Julius Baer

With origins dating back to 1890, Julius Baer is the leading Swiss wealth management group. We focus on providing personal advice to private clients around the world, powered by high-end services and expertise. We help our clients to achieve their financial aspirations through holistic solutions that take into account what truly matters to them – in their business and in their personal lives, today and for future generations. Our vision is to be the world's most personal and pioneering pure wealth manager. Our ambition for the next decade is to be the most admired global wealth manager. As entrepreneurs, we actively embrace change to be at the forefront of the private banking industry.

With headquarters in Zurich, Switzerland, Julius Baer employs 6,600 people globally with presence in over 20 countries and more than 50 locations. Asia is the bank's second home market, with both Hong Kong and Singapore being the key booking centers. At the end of 2020, the bank's assets under management in Swiss francs amounted to CHF 434 billion.

Backdrop: Wealth Management Industry and Julius Baer Before the Great Lockdown

Wealth management is one of the most attractive sectors within the financial services industry. During the last ten years, personal financial wealth has grown on average at about 6% per annum globally and more than 10% per annum in Asia. ...