January 2011
Beginner
294 pages
5h 28m
English
Chapter 1: Introduction: an invitation
Chapter 2: An opaque profession: special challenges
Some professions are universally understood
What do people know about what we do?
Implications: getting used to promotional activities
Show us the money: what money?
You mean… I have to sell myself constantly?
The good news: selling value by giving value
Chapter 3: Knowing who you are: your ‘work personality’ and your ‘best fit’
Our fundamental approach to work vs. personal life
Implications for types of environments
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