APPENDIX
Your Revenue Roadmap: A Powerful Left-Brained Approach for Connecting the Sales Effectiveness Disciplines
THROUGH THE INNOVATIVE SALE, we’ve concentrated on unleashing your sales team’s creativity to develop more effective sales strategies and customer solutions. However, a right-brained creative process operates together with left-brained sales strategies, sales processes, and sales tactics. We’ve combined several of these left-brained sales approaches with the Innovative Sale including value proposition, sales process, and coaching.
As we’ve worked with hundreds of sales organizations over the years, we defined a bigger framework, the “Revenue Roadmap,” that describes the areas in which successful sales organizations tend to perform ...
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