CHAPTER 3
Your Objective
I’m assuming you are reading this book because you have a presentation in mind. If you follow my method, it will also set the template to allow you to not just give one great presentation but also follow a path with a set of tools that allow you to shine in the future. Each time you use this process you will build on the time before. The first step on that journey is your presentation that we will work through together—the one that’s on your mind right now. This is the start of the process I use every time I give a presentation. If I am feeling over-confident or, worse, lazy, I occasionally skip a step. It always comes back to haunt me later. So, here is step 1.
Step 1: Define Your Audience
I want you ...
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