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Attract, maintain and retain courageous teams
I treat affirmations in the way that psychologist Richard Wiseman does – if you tend to notice what you think about, isn’t it better that what you think about is positive? His example is to NOT think of a pink elephant. When that thought is introduced, it’s really not easy to avoid thinking it. It’s also the reason why when you think about buying something specific, you suddenly seem to see more people with it; or you get that feeling of ‘Oh where was that when I needed it’ as the shops suddenly seem stocked with whatever it was you were searching for. It may not be that anything has changed, but simply that ...
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