5. The Importance of Where and When
Successful business models are the result of complex processes with a touch of alchemy.
It is not only a matter of putting together all the right elements needed to produce the expected reaction, but the right circumstances have to exist in that particular environment. In other words, it is not enough to get the how-things-are-done right, also the where and when things are done count.
Where and how a successful business model is achieved is not always for the businessman to decide. Often, circumstances help. However, the businessman can also have an influence in the result as long as he knows how to adapt the model to the circumstances he faces.
Arthur Andersen development in the USA during the 50s and 60s, ...