21. The Wear of the Principles

The principles of a model are like the master columns that support a building; all of them are needed to hold it up. If they wear and tear, the building will fall.

If one of the columns fails, it will usually cause others to fail too, because the whole system will be unable to bear the weight of the building they are holding up. The same thing happens in a company.

Andersen began to notice some wearing of the principles when the consulting practice developed extraordinarily, especially since the mid 80s. The internal problems came to light when Saatchi&Saatchi tried to buy the consultancy division and some of the consulting partners wanted to consider the sale. There was no sale, but this episode gave way to the ...

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