November 2011
Beginner
300 pages
7h 19m
English
Content preview from The Like Economy: How Businesses Make Money With FacebookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Table of Contents
1 The Like Effect: The Power of Positive Marketing
Likes Decrease Costs and Increase Profits
Likes Give You Control of the Customer Conversation
Likes Prove People Are Paying Attention
Likes Create Evangelistic Customers
Can You Do Fear-Based Marketing on Facebook?
Google and Wikipedia “Like” the Like Button
Facebook Is About Passions and Interests
How Often Do Facebookers Like Things?
Facebook Users Are More Trusting
Facebook Groups: Off-the-Charts Positivity
I Just Posted to Say “I Love You”
Emotions on Facebook Are Contagious
2 You Can’t Tell a Facebook by Its Cover: The Case for Facebook ...
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