November 2011
Beginner
300 pages
7h 19m
English
Content preview from The Like Economy: How Businesses Make Money With FacebookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Contents at a Glance
1 The Like Effect: The Power of Positive Marketing
2 You Can’t Tell a Facebook by Its Cover: The Case for Facebook Marketing
3 FaceFirst: How Facebook Fits Into Your Business and Other Marketing Efforts
4 FaceBucks: Five Ways Businesses Achieve Profits with Facebook
5 How Not to Fall on Your Face: Six Mistakes That Block Profitability
6 Facing the Facts: How to Continuously Get Better Results with the Five Steps of Optimization
7 Selling the Dream: Going Beyond Benefits to Arouse Your Fans’ Desire for What You Offer
8 Putting Your Best Face Forward: Setting Up Your Facebook Page to Get More Fans and Sales
9 The Face of Advertising: How to Capitalize on the Most Powerful Marketing Tool
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.