November 2011
Beginner
300 pages
7h 19m
English
Content preview from The Like Economy: How Businesses Make Money With FacebookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
Symbols
% new visits, 205
1% rule, 68-69
effect on Internet sales processes, 69
“7 Biggest Fan Page Marketing Mistakes,” 226-227
80/20 rule (Pareto Principle), 114
80-20 thinkers, 76
A
accounts, business accounts, 136
ad burnout, 148-149
ad copy, editing, 166
ad copy formulas, 165-166
ad copy tests, 88
ad equivalency, 210
ad headlines, 166
ad image tests, 89
ad settings for fan acquisition, 163-164
ad systems, learning while determining viability, 64
administrators for pages and Groups, 116
ads. See also fan marketing
components in, 136-137
approval of ad, 139-140
approvals and disapprovals, 144
brainstorming targeted interests, 141
campaign name and budget, 142
destination, 137
images and ad copy, 138-139
names of ads, 143-144
pricing ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.