Skip to Content
The Like Economy: How Businesses Make Money With Facebook
book

The Like Economy: How Businesses Make Money With Facebook

by Brian Carter
November 2011
Beginner
300 pages
7h 19m
English
Que
Content preview from The Like Economy: How Businesses Make Money With Facebook

1. The Like Effect: The Power of Positive Marketing

Facebook is a marketing tool unlike any the world has seen before. Facebook marketing is different because positivity is part of its DNA. The act of liking has far-reaching impact and a quantifiable effect on commerce.

Facebook likes

Decrease marketing costs.

Increase sales.

Give you control of the customer conversation.

Prove people are paying attention.

Solidify customer loyalty.

Create evangelistic customers who sell for you and defend you against critics.

Let’s look at each of those in detail.

Likes Decrease Costs and Increase Profits

When more people like your ads, your click cost decreases and so does the cost to acquire each fan. When more of your page fans like your page ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Like Economy: How Businesses Make Money with Facebook, Second Edition

The Like Economy: How Businesses Make Money with Facebook, Second Edition

Brian Carter

Publisher Resources

ISBN: 9780132894999Purchase book