Index

Abercrombie & Fitch, 184

Acemoglu, Daron, 9

Adidas, 27, 34, 152, 201

agility, 69–73, 81

Air Jordans, 140

American Clean Energy and Security Act, 47

Anderson, Ray, 56–57, 58

AOL, 108, 200

Apple, 27, 199

Apps Store, 130, 134–135

creativity of, 120–122, 125

impossible markets and, 118, 126

profitability of, 33

value creation by, 36–37

Apps Store, 130, 134–135

artificial value, 19

assets, 131–133, 137

association, 75, 82–85, 89

authentic value, 196

auto industry, 116, 118, 124, 129–130, 135–136, 185–186, 199

Banco Compartamos, 27, 118, 128, 200

banking industry, 199–200

benefit borrowing, 11–14, 16–17, 25

Better Place, 129–130, 186, 199

better-is-better businesses, 193–203

betters, 3, 30, 36, 139, 150–162

bid rigging, 102–103

Big Macs, 20

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