Chapter Seven

Step Six: Constructive Strategy

From Dumb Growth to Smart Growth

0 YOU’RE A twenty-first-century business. Linear value chains? Forget it. You (re)produce in circular value cycles. You don’t dictate value propositions; you hold value conversations. Your first principles of value creation are written into a concise philosophy. Perfection—not protection—is the end you seek. And you don’t produce inert, raw goods; you make betters.

Congratulations, you’ve weathered the climb. Welcome to the apex. Institutions are cornerstones. Economics are the foundations built atop them. But the capstone of capitalism is growth. That’s it for mastering ...

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