July 2013
Beginner to intermediate
296 pages
6h 22m
English
Even if you sell only one or two items a year on eBay, you still need to know a thing or two about customer service. Buyers aren’t just looking for a great deal or a professional listing; they also want to know they’re dealing with a professional person who will respond to their needs as a buyer. Sellers who think it’s not important to treat their buyers like retail customers will quickly find they aren’t getting bids on their auctions, or that the prices they’re able to achieve fall well below expectations. Throughout part III of this book I have reminded you to keep thinking like a retailer, and this extends to customer service.
Remember that your buyers are more than likely buying a product they have never seen from someone they have never met. Buyers also generally part with their money before they receive their products, so the buyer most often carries the risk. Reassuring potential buyers that you are genuine and professional will increase your chances of a successful and profitable selling experience on eBay.
Be professional and courteous
Customer service begins with your product listing. Both the language you use and the design contribute to a prospective buyer’s overall impression of your level of service. Make sure your listing does not contain spelling errors, avoid aggressive or forceful language, and stay away from capital letters and exclamation marks (which come across as shouting to online shoppers). Similarly, your product photo ...
