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The New Rules of Green Marketing
book

The New Rules of Green Marketing

by Jacquelyn Ottman
February 2011
Intermediate to advanced
256 pages
8h
English
Berrett-Koehler Publishers
Content preview from The New Rules of Green Marketing

About the author

At age four, her siblings called her “Junkie Jacquie” when she dragged home treasures from the neighbor’s trash. At age thirty-four, Jacquie pioneered green marketing by founding J. Ottman Consulting, Inc. Her mission: apply her in-depth consumer packaged goods expertise, with a creative bent for dreaming up new products and her finely honed strategic instincts, to help businesses develop and market the next generation of products designed with sustainability in mind.

With a client roster that includes over 60 of the Fortune 500, the USDA’s BioPreferred and other U.S. government labeling programs, Ottman is a sought-after keynoter for conferences and corporate forums around the globe. She is a founding co-chair of the Sustainable ...

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Publisher Resources

ISBN: 9781605098678