5Managing the Products and Services Portfolio
Purpose
To support the Strategic Plan through the development and implementation of an optimized products and services. The portfolio with deliver customer value, optimal performance, and financial goals enabled through sustained Class A capability and performance.
Positioning
Product and Portfolio Management includes all aspects of planning and managing the company's Products and Services Portfolio: customer and consumer insights, market roadmaps, product and portfolio roadmaps, product and portfolio planning, ideation, management of the innovation funnel, program and project management, resource management, product development and launch, portfolio management, and product life-cycle management.
Process maturity improves over time through education, committed leadership, expert guidance, and a focused effort to attain key business milestones.
After embarking on the path to improvement, accountabilities are assigned, the elements and characteristics of the processes are implemented, and targeted measures drive improvement to enable process transformation.
Done well, a Class A Milestone is achieved at the top of Phase 1 of Business Maturity (see Foundation, Figure I.1). At this stage, the Product and Portfolio Roadmaps drive product portfolio and life-cycle planning to ensure product succession. Product plans are fully integrated and effective to increase launch success. Programs and projects are managed through team-based Project ...
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