July 2011
Beginner to intermediate
272 pages
5h 19m
English
book
The PayPal Official Insider Guide to Growing Your Business: Make money the easy way
by Michael Miller, PayPal Press
Overview
PayPal’s many merchant account holders—thousands of them online and growing fast—include individual sellers as well as large businesses. And they can all use various PayPal accounts to integrate services like Email Payments, Express Checkout, International Sales, and more to grow their business and improve the bottom line. This book helps both casual sellers and established business owners partner with PayPal to:
Assist customers—from offering products to providing solutions
Manage money—from getting paid to avoiding fraud
Apply reports—from assessing inventory to tracking profits
Maximize growth—from expanding marketing to increasing sales
PayPal has the tools and this book shares the skills for merchants to learn, apply, and grow their business.
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