6. Processing Purchases

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Processing customer purchases is the end result of the checkout procedure, and the key to the efficient operation of any e-commerce website. Payment information must be collected, the payment must be processed, and information must be provided to the retailer for shipping and inventory management.

How you process the purchase depends on your checkout and payment processing solutions. For example, with Website Payments Pro and PayPal’s Payflow Payment Gateway solutions, processing customer orders is part of your existing checkout system; PayPal really doesn’t get involved. With PayPal’s Website Payments Standard and Express ...

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