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The PayPal Official Insider Guide to Growing Your Business: Make money the easy way by Michael Miller, PayPal Press

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4. Getting Paid

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Part and parcel of the online shopping experience is the shopping cart and checkout system, which is how customers pay and you get paid. There’s also the matter of invoicing your customers, if that’s the way your business works, or managing recurring payments—subscriptions or installment payments.

If you don’t yet have a shopping cart for your website, PayPal can provide one, at no additional charge and with little effort on your part. Otherwise, you can integrate PayPal’s payment processing into your existing shopping cart—including those provided by third-party suppliers.

How Shopping Carts Work

If you offer more than just a ...

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