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The PayPal Official Insider Guide to Online Fundraising by Jon Ann Lindsey

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2. Think Outside the Envelope

Whether your fundraising goal is $500 or $50,000, your coffers will fill faster if supporters can donate online or by mobile phone.

Many organizations and individuals use their online presence merely to provide information about themselves, like an electronic brochure. But those that take the next step—actively using the Web to fundraise—are tapping into the fastest-growing platform for bringing in money.

Getting started is easier than you might think, even for shoestring operations and people who aren’t tech-savvy.

Let’s look at some of the reasons donors, individuals, and nonprofits are embracing online and mobile fundraising.

Clicking on the Rise

Schools, churches, arts groups, health organizations—they all rely ...

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