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The PayPal Official Insider Guide to Online Fundraising by Jon Ann Lindsey

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Introduction

So you have a mission and the passion to reach it. What do you do next?

There are many reasons why people or organizations collect donations, such as

• To help a friend with medical bills

• To support school projects

• To fund research to solve a world problem

• To help a local arts group produce its next show

The needs are almost endless, but there are some commonalities that stretch across most types of fundraising. In the chapters ahead, you will find important insights on what you need to know before you embark on your next campaign. Whether you are an individual, a small organization, or a large nonprofit, we offer many tips on how to gain wider reach and support. We also highlight important industry trends and navigate the ...

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