CHAPTER 5
THE CORPORATE CULTURE OF HOW
Robert Gore, an American engineer, scientist, and the founder (in 1958) of W. L. Gore & Associates, a multinational manufacturing company, believed in implementing a team-based, lattice-like organizational structure that encourages personal initiatives and communication among all associates, which was quite a departure from the traditional management structures of the time. The privately held company is best known for creating innovative, technology-driven solutions in four areas: electronics, fabrics (such as Gore-Tex and Elixir guitar strings), industrial, and medical products. Today, W. L. Gore employs more than ten thousand people, who are referred to as “associates,” not employees.
Within W. L. Gore, ...
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