SUBJECT INDEX
A
About Face, 56
achievement, 657–658 See also lifetime achievement acting, and evidence of why personas work,
action, of a story, 547
action plan, creating, 99–117
creating communication strategy, 106–113
defining scope of persona effort, 100–103
defining specific goals for persona effort, 103–105
identifying milestones and deliverables, 113–117
adulthood deliverables, 116
birth and maturation deliverables, 116
conception and gestation deliverables, 116
family planning deliverables, 116
lifetime achievement and retirement (and ROI)
deliverables, 116–117
overview, 113–116
overview, 99–100
active persona core team members, 72
adaptation process, 268
adapted personas, 269
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