APPENDIX D
A Comic Creator’s Guide to the Right of Publicity and Other Privacy Rights
WHAT IS THE RIGHT OF PUBLICITY?
An offshoot of privacy law, the right of publicity is a person’s right to benefit from the commercial exploitation of his or her own identity. Infringement of the right of publicity occurs from the unauthorized use of a person’s identity (or likeness, voice, name, etc.) for commercial purposes (i.e., labeling goods and services with the unauthorized likeness or using the unauthorized identity in commercials and advertisements).
A celebrity’s likeness is not the only part of his or her identity protected by their publicity ...
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