CHAPTER 11

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Declarations Create Possibilities

“We’re going to make history together today.”

That’s what Steve Jobs said when he first took the stage at the Macworld 2007 event I described in Chapter 1. That one simple statement changed the energy in the room. He piqued excitement. Imagine if he’d begun as many speeches do: “I’d like to share some exciting updates with you about the company.” Not quite the same effect, is it?

Language holds power. When it’s filled with confidence and passion, and backed by our authentic presence, it can transform us. Remember in Chapter 2 when you practiced slumping in your chair, a negative posture, while speaking ...

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