Index
Above the Law 51
above-the-line talent 15, 35, 52, 84, 134
Abramowitz, Richard 54
Academy Awards 137
accountants/accounting 284, 285; advisors 251, 285, 286, 287–288; studio 46–47
activity projection 249–250; website resource for 5
actors 6, 37, 39, 87–88, 230, 244, 267, 270, 330; producer relationships with 232, 233; rankings of 316; and scheduling/exclusivity 236–238
ADR (alternative dispute resolution) 225–226, 382
advertising 15, 25–26, 34, 87, 103, 136, 247, 338; agencies 17, 284, 287, 289; and audience mash-ups/re-edits 26; audience-profiled 34; cost of 59, 106; and major studios 48–49, 51; and reach/frequency performance 23, see also brand/branding; ...
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