Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Accounting, xxxii

Adler, Alfred, 77

Advent Software, 24, 26

Airline industry, U.S., 140

Airlines Reporting Company (ARC), 569, 585–590

AMS. See Attainable market share

Analysis. See also Competitive analysis;

Industry analysis;

Make vs. buy analysis;

Risk analysis

conjoint, 200

Delphi Technique, 200

feasibility, 290

Five Forces, 144

make vs. buy, 320, 337–339

paralysis, 86, 98–99, 100

Post-Launch audit root-cause problem, 473

SWOT, 154, 156, 237–239

Announcement, NPI Launch phase, 462–463

Apple's iPhone, 453

ARC. See Airlines ...

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