The Product Manager's Desk Reference

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CHAPTER 9 PREPARING TO SET YOUR MILEPOSTS: FORECASTING FOR THE PRODUCT MANAGER

Executive Summary

Without accurate forecasts, a product's potential cannot be determined.

Forecasts link the research of the marketplace to the strategic possibilities for the product.

Forecasting is used by product managers to calculate market potential, depict sales, and meet demand.

Every business has to figure out how it is going to invest its limited resources. ...

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