The Product Manager's Desk Reference

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CHAPTER 4 CROSS-FUNCTIONAL PRODUCT TEAMS: GETTING THINGS DONE

Executive Summary

Product teams and project teams are both cross-functional, but differ greatly in purpose.

A product team should run the business of the product like a board of directors.

Product teams are accountable for the strategic, market, and financial success of the product.

A product team leader is responsible for the success of the team and the success of the product. ...

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