The Product Manager's Desk Reference

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CHAPTER 13 APPEARANCES ARE EVERYTHING: DEFINING THE PRODUCT

Executive Summary

A solid definition of the product from the customer's perspective improves the product's chances of achieving its market goals.

The Definition phase is the most important linkage between the needs of customers with the designs and capabilities of products.

The Definition phase serves not only to clarify the product's content, but it also covers the completion of all planning ...

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