The Product Manager's Desk Reference

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CHAPTER 1 WHAT IS PRODUCT MANAGEMENT?

Executive Summary

Product Management is the "holistic business management of the product" from the time it is conceived as an idea to the time it is discontinued and withdrawn from the market.

The product manager plays a central role in Product Management. As the "mini-CEO" for the product, he or she leads a cross-functional team to achieve the product's strategic intent.

Organizations can achieve greater ...

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