August 2012
Intermediate to advanced
288 pages
7h 34m
English
book
The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win
by DJ Waldow, Jason Falls
Overview
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive
Return on Your Email Marketing!
“They” say email is dead. Baloney! 94% of Americans use
email. Passionate social networkers use email more, not less.
Mobile email is huge. Email offers marketers more opportunities
than ever...opportunities to guide customers from consideration and
trial to repeat purchase, loyalty, even advocacy! But email has
changed. Email users have changed. To get breakthrough results, you
must break the rules! Whether you’re B2B or B2C, Fortune 500
or startup, this is a complete no-nonsense plan for transforming
your email marketing. Discover radically better ways to handle
every facet of your campaign: lists, From names, Subject lines,
calls to action, social network integration...everything!
Learn how to
Discover which email marketing “rules” are obsolete--and when to break the rest
Optimize every component of your message and campaign
Drive list growth that translates directly into the top line
Encourage opt-in by systematically simplifying signup
Bring real humor and creativity back into your email
Write a great main call to action--and great secondary and tertiary calls, too
Take full advantage of tools ranging from QR codes to texting to grow your email list
Make better technical decisions about prechecked opt-in boxes and other attributes
Know when to deliberately introduce “imperfections” into your emails
Use email marketing and social media to power each other
Prepare for the short- and long-term futures of email marketing
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