January 2018
Intermediate to advanced
288 pages
7h 18m
English
Section I: Recruiting Responsibilities
Chapter 1: What Is Recruiting?
Recruiting versus Talent Acquisition
Recruiting’s Place in the Employee Life Cycle
Chapter 2: Why Is Recruiting Important?
Recruiting Is an Essential Business Competency
The Impact of Recruiting on Other HR Functions
A Weak Recruiting Function Impacts the Entire Business
Section II: Candidate Strategies
Chapter 3: Employment Branding
CASE STUDY: CapTech Aligns Career and Consumer Branding
What Is Employment Branding and Why Is It Important?
How to Create, Establish, and Monitor Your Employment Brand
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