January 2018
Intermediate to advanced
288 pages
7h 18m
English
Content preview from The Recruiter’s Handbook
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CHAPTER 16:
Measuring the Effectiveness of Your Recruiting Program
CASE STUDY
SmashFly Conducts an Experiment to Measure Advertising
SmashFly provides marketing automation software for recruiters. A few years ago, a client asked the company, “What’s the best format for our job postings?” Basically, the client wanted to know how to get the most candidates for any given position. To come up with an answer, SmashFly designed an experiment using recruitment metrics and a modified version of A/B testing.
The experiment used the baseline job advertisements for two of the client’s positions: a research nurse and a medical technologist. For each position, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.