December 2008
Intermediate to advanced
384 pages
12h 53m
English
Content preview from The Retail Value Chain
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Acknowledgements
The Retail Value Chain was an extensive project involving several people we would like to thank sincerely.
The Retail Value Chain is largely based on an original Finnish book by Sami Finne and Tuomas Kokkonen. Special thanks to Tuomas who has been closely involved in this project, reviewing and commenting on all chapters. Your uncompromising and constructive style contributed much to the quality of the book and, as always, it has been a pleasure to work with you.
The inspiration for this project came from the efficient consumer response (ECR) community. Thanks especially to Professor Saara Hyvönen from the University of Helsinki and Professor Arto Lindblom from the Helsinki School of Economics, Kristina Metso from ECR Finland ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.