The illustration shows an individual from CATEGORY MANAGEMENT interacting with the manufacturer while looking at the computer screen and saying, 'HERE YOU SEE OUR SHOP OBSERVER AT WORK.' The head office has syndicated data regarding market research. A female holding a sheet rushes toward the category manager and says, 'THE PRINTOUT OF THE ACTUAL POS DATA!'
The foundation of ECR collaboration, and successful retailing as well, is building profitable business based on consumer needs. The aim is to provide real value to the consumer and thereby to improve customer satisfaction, sales and profitability. Demand ...
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