December 2008
Intermediate to advanced
384 pages
12h 53m
English
Content preview from The Retail Value Chain
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References
Brandes (2004) Bare Essentials – The Aldi Way to Retail Success, Campus Verlag GmbH, Frankfurt/Main, Germany
Finne & Kokkonen (2005) Asiakaslähtöinen kaupan arvoketju – kilpailukykyä ECR-yhteistyöllä, Ekonomia-series, WSOYPro, Finland
Roush (1999) Inside Home Depot, McGraw Hill, Columbus, OH
Treacy & Wiersema (1995) The Discipline of Market Leaders, Perseus Books, New York
Wedel & Kamakura (1999) Market Segmentation: Conceptual and Methodological Foundations, ISQM, Kluwer Academic Publishers, The Netherlands
Ziliani, Cristina and Bellini, Silvia (2004) Retail micro-marketing strategies and competition, Int. Rev. of Retail, Distribution and Consumer Research, 14(1), pp7–18
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