Two retailers driving bulldozers labelled HARD DISCOUNTER and PREMIUM RETAILING are standing head-on. They are ready to crush the TRADITIONAL SUPERMARKET store from both sides.
In retailing, as in all business, operations management and development are based on the strategy chosen. Though a successful trader ‘buys for 1 euro and sells for 2’, as the saying goes, business planning is not easy and the accompanying decisions are not self-evident. In a tough competitive situation, each retailer needs to consider its strategy and sources of competitive advantage carefully. As many differentiators are fairly easy to ...
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