April 2015
Intermediate to advanced
240 pages
5h 59m
English
book
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by John Lee, Craig Dempster
Content preview from The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
About the Authors
Craig Dempster Craig has been a member of the Merkle executive team for nearly a decade. In his current role as executive vice president, he leads Merkle's Digital Agency Group, a business unit made up of 750 employees who deliver integrated performance media agency services across search, display, social, mobile, email, web development, user experience, and creative services.
In addition to his Digital Agency Group leadership duties, Craig has led Merkle's corporate development for the past four years. During this time Craig has steered the company's acquisitions of IMPAQT, a market leading search agency; Social Amp, a Facebook preferred developer that enables the use of open graph data in customer communications; Fifth Finger, a mobile first experience shop; New Control, a digital and direct agency; and RKG, a performance digital media agency.
From 2010 through 2014, Craig held Merkle's chief marketing officer position, driving corporate strategy for the business and spearheading the ground-up development of the agency's marketing communication, PR, and events organizations. As CMO, he led the evolution and rebranding of Merkle from a database marketing company to a digitally enabled customer relationship marketing (CRM) agency, driven by data, analytics, and technology—a concept now known as Connected CRM®.
Previously, Craig was corporate vice president of Merkle's Content Solutions Group, an organization that combined data and analytics to drive direct ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.