April 2015
Intermediate to advanced
240 pages
5h 59m
English
book
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
by John Lee, Craig Dempster
Content preview from The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
About Merkle
A new breed of agency, Merkle (www.merkleinc.com) is a market leader in technology-enabled, data-driven performance marketing. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to drive revenue and profit growth through relevant, personal, and timely customer interactions. Serving GEICO, DirecTV, Dell, Google, MetLife, Lowe's, AARP, and other market-leading brands, Merkle is purpose-built to leverage a full range of consulting, technology, analytical, and digital agency services to create programs that place the customer at the center of the business strategy.
Merkle delivers its solutions and capabilities through a Connected CRM approach, which provides a systematic framework for identifying, serving, and retaining customers based on their value, through orchestrated interactions that improve financial results, create competitive advantage, and drive shareholder value. The company has experienced a compound annual growth rate of more than 20 percent over the past 25 years, with 2014 revenues topping $382 million. With more than 2,600 employees, the privately held corporation is headquartered in Columbia, Maryland, with 14 additional offices in the United States and locations in London, Shanghai, and Nanjing.
Connected CRM and Platform Marketer are trademarks owned by Merkle Inc.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.